The second Marketing Meeting organized by BKT for their distributors was held in Italy on January 29 and 30, 2016. The meeting was especially arranged for the experts in Marketing. BKT shared with more than 40 participants the results obtained in the previous year as well as the marketing and communication activities planned for 2016. The venue for the event, which was organized by BKT's European subsidiary, was the Quality Hotel San Martino in Garbagnate Monastero, in the Lecco Province.

Two intense days to take stock of the numerous marketing activities performed in 2015 but also to anticipate the contents of another year full of likewise involving activities. By alternating updating sessions and focus groups on specific topics, the meeting touched upon the core issues:  from media relations to the advertising campaigns, from activities on social networks to the participation in trade shows. The attendants of the meeting also enjoyed some outdoor team building activities, which involved all participants in the beautiful setting of Upper Bergamo.

The was a great opportunity for the team of BKT Europe and the representatives from the headquarters in India and the BKT subsidiaries in the USA and Canada for a dialogue and exchange of ideas with their international partners from all continents.

“This meeting was an important gathering with our European and international partners,” – Lucia Salmaso, Managing Director of BKT Europe says – “not only from an operating point of view to anticipate the activities with our products in the focus over the next months, but also for the purpose of sharing methods and strategies we are going to field in 2016 - not least thanks to the precious contribution of our distributors”.