Milan - Technology and innovation will play the leading role at SIMEI and ENOVITIS. The International Enological and Bottling Equipment Exhibition and that of Vine and Olive Growing Technics will take place from 22nd to 26th November 2011 at the Milan Fairground in Rho.
Confident of the interest aroused by the edition 2011, with a growing trend and encouraging future prospects, the two trade shows – SIMEI at its 24th edition and ENOVITIS at its 8th edition -, have been preferring the Milanese location for years to present the last novelties of the wine-growing and producing sector and to meet trade operators, customers, press representatives and trade associations. “SIMEI is an international showcase to exhibit all technical innovations that are used in production, bottling and packaging of wine and of other beverages – comments Mr. Lucio Mastroberardino, President of Unione Italiana Vini – On the other hand, ENOVITIS represents a completion of the wine-growing and producing chain to give space also to the equipment of the vineyard sector and to offer all trade operators a possibility to look at the newest technological proposals for vine-growing.”
In March 2011, according to ISTAT (National Statistical Institute), the exports of machinery for the food and beverage industries, (including components and accessories), have shown a 29% upturn, reaching over 604 million euro, with a trade surplus of 531 million euro.
The positive trend of the production chain and the considerable attendance of companies expected for this year, - a datum which has been confirmed by the booking, already in June, of 90% of the dedicated spaces, - allow the organizers and the exhibitors to be optimistic, hoping there will be a growing number of visitors in sight of the closing outcome of 2011, as well as for the opening of 2012. The market of the labelling companies and of those specialized in packaging and bottling, which will exhibit in the halls 13 and 15 of SIMEI, recorded reassuring figures in the first months of the year. A slightly more cautious trend is that of the manufacturers of equipment for oil, wine and juice processing that will occupy the halls 9 and 11.
The programme of the exhibitions includes a series of technical meetings and scientific conferences with international speakers. But the novelty of this edition is the awarding of the Viticultural and Enological Innovation Prize. The competing companies are more than 30 and some of them are presenting 2 or 3 novelties. The contest, organized in cooperation with Unione Italiana Vini, is an opportunity for enhancing and promoting the technological novelties, of which the vine-growing and wine production chain is expression, and for spurring the companies to try to improve and to reach more and more advanced technological targets. The real novelty of the UIV Prize, which characterizes its spirit, is the fact that it is thought and awarded by the wine enterprises. The technological innovations will undergo the assessment of a special committee composed of technical specialists from the most important Italian companies, members of Unione Italiana Vini, assisted for the scientific part by a renowned parterre of experts from the university world of scientific research.
The number of Italian exhibitors is increasing in comparison with 2009 and for this edition a further rise is expected with regard to foreign companies and trademarks coming from Austria, Belgium, Bulgaria, Canada, Chile, China, Finland, France, Germany, Greece, Portugal, United Kingdom, Slovenia, Spain, Switzerland, South Africa, Hungary and the USA. During the past editions there has been a growing interest from Managing Directors, Directors, Business Managers and Buyers whose choices considerably influence the trends of producers. In addition, an increase has been registered in the number of visits to the exhibitions websites: www.simei.it; www.enovitis.it
From the month of July an online pre-registration service is available and from the month of October 2011 even the location plans of the halls will be online at the visitors’ disposal to facilitate their visits to the trade shows.
ENOVITIS
For information
Via S. Vittore al Teatro n. 3 - 20123 Milano, Italy
Phone. 0039/02/72222825-26-28 F
ax 0039/02/866575
E-mail: press@enovitis.it - www.enovitis.it
