3 November: Opening of the SIMEI 2015


The 26th edition of SIMEI, International Enological and Bottling Equipment Exhibition, has opened today: it is the only platform for discussing and exchanging views on the best technologies of the wine, oil and beverage sectors. Attendance in the first day: +12.2% versus 2013.

SIMEI 2015, the International Enological and Bottling Equipment Exhibition, opened its doors this morning. Organized by Unione Italiana Vini and scheduled to take place from 3 to 6 November at Fiera Milano Rho, over time this event has become the only international reference point dedicated to the operators and to the enterprises of the wine field, a platform for discussing and exchanging views on all the best technologies of the wine, oil and beverage sectors.

Its leading role is reaffirmed by the presence of international top players and numerous delegations of buyers visiting the show, coming from the United States, Australia, Chile, Spain, Brazil and Tunisia: they will meet exhibitors and participate in some of the different proposals of professional update offered in the comprehensive programme.

Besides the exhibition part, there will actually be a rich programme of update and educational events, international conferences and themed workshops and there will also be a novelty: Enovitis Business, a format dedicated to the vineyard and based on a networking system among operators.

“Technological, interactive, educational and more and more global” – stated Domenico Zonin President of UIV – "The 26th edition of SIMEI starts in the best way, after the important recognition by the Ministry of Economic Development, which included the event in the Special Plan for "Made in Italy" last March, acknowledging the exhibition for its excellent development planning skills. But there is something more... Last August, a strategic agreement, with no equal on the international exhibition scene, was reached between Unione Italiana Vini, historic organizer of SIMEI and the Fair of Munich, organizer of drinktec, the trade show which is world leader in  beverage and liquid food technologies. The aim is to create a special "constellation" for wine technology by joining the respective main strengths into a twin platform which intends to become the most important worldwide showcase for the technology, trade and marketing of the sector.

These are ambitious premises, but they are the natural consequences of the intensive and specialized work that has been carried out for more than 50 years by Unione Italiana Vini, organizer of the exhibition since its first edition in 1963.

“Thanks to our team of professionals and researchers of the global enological sector, we have been able to create relations and synergies – commented Francesco Pavanello, General Manager of UIV – this allowed us to build SIMEI as an unmissable occasion of professional updating for national and international winegrowers and winemakers, thanks its exhibition completeness and to the quality of its  in-depth study and educational events organized throughout the trade show”.

The exhibitors at SIMEI are over 600 and the organizers are expecting about 40,000 visitors who will be able to participate not only in the exhibition, but also in the proposed initiatives in the programme, in a direct, active way. During the entire duration of SIMEI numerous seminars, conventions and technical workshops will be held as real “events in the events”, lasting for half a day and taking place within the halls, in rooms set up as an auditoriums, with standard technical equipment. There will be three discussion focuses: wine, beer and oil. On schedule, besides technical in-depth discussions, operators will be able to attend tasting laboratories, presentations of case histories, sensory analyses and talk shows moderated by famous opinion makers of the Italian wine & beverage field.

This afternoon, Domenico Zonin opened the international meeting “Sustainability as a tribute to wine quality”, stressing the importance of global sustainability within the modern cultural and social processes of our time.