Fendt 728 Vario wins "Tractor of the Year 2023”

Agro Napló
On Wednesday, November 9, the jury of the awarded the Fendt 728 Vario as "Tractor of the Year 2023" at the EIMA in Bologna, Italy

The powerful and maneuverable all-rounder with the completely newly developed Fendt VarioDrive driveline, integrated VarioGrip tire pressure control system, FendtONE and up to 300 hp output impressed the jury: “The main features of the Tractor of the Year 2023 winner, include a brand new 6 cylinders 7.5 liter AGCO-Power engine that produces 283 max hp that also allows an extra power up to 20 hP in all conditions; a new transmission, a new hydraulic and cooling system and a safe cabin filtration (cat. 4). Among the new features we can find: Separate hydro motors drive front and rear axels; constant 4-wheel drive automatically regulated for best traction, pull-in turn to reduce the turning radius up to 10%; the Fendt iD low-speed concept, intelligent VarioDrive, integrated tire pressure control system Fendt VarioGrip, superior manoeruvrability, very low weight-to-power ration, new generation front loader, new premium drivers seat and the Fendt “on & offboard” digital universe FendtONE.”


"Models in the Fendt 700 Vario series are our best-selling tractors and are used by farmers all over the world. For our Fendt engineers, it was therefore a challenge to make something good even better. Factors such as low fuel consumption combined with high performance of up to 300 hp, soil conservation and maximum flexibility for different applications are very important for our professional customers worldwide," says Christoph Gröblinghoff, Chairman of the Fendt Management Board. "I am very pleased to receive this award for our new top model Fendt 728 Vario from an international and independent jury of experts."

(ltr) Stefano Pariani (Sales Engineer Fendt Tractors & Application Fendt Italy), Karsten Köhler (Manager Communication & Inhouse Agency Fendt), Christian Erkens (Director Sales Fendt EME), Roland Schmidt (Vice President Fendt Marketing), Manja Morawitz (Head of Corporate Communications & Public Relations Fendt), Christoph Gröblinghoff (Chairman of the Fendt Management Board), Markus Schropp (Project Coordinator Fendt Research & Development), Johannes Kapfer (Platform Lead Engineer Fendt), Fabio Garavelli (Sales Manager Fendt Southern Europe) und Luca Simoni (Retail Market Manager Fendt Southern Europe).

About the Tractor of the Year Award

The "Tractor of the Year" award has been presented once a year since 1998. Since 2006, the award ceremony has alternated between EIMA and Agritechnica. The independent jury consists of 25 agricultural journalists from 25 different European countries.

Since its inception, Fendt products have already won the "Tractor of the Year" award in the main category seven times, more than any other brand. The Fendt Favorit 700 Vario won the coveted award for the first time back in 1999.

About EIMA

EIMA will be held for the 45th time from November 9 to 13 in Bologna, Italy. This year, more than 1,000 Italian and 480 international exhibitors from 40 countries will display their products on 128,000 m² of exhibition grounds.

The international exhibition of agricultural technology for agriculture is held every two years. Since 1969, FederaUnacom (Federazione Nazionale Costruttori Macchince per l'Agricoltura) - the Italian association of agricultural machinery manufacturers - has hosted the show.

Címlapkép: Getty Images
TOTY 2023 warms up the engine

TOTY 2023 warms up the engine

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