After the successful summer tour in Spain and Belgium last June, Monster Jam is back to Europe for 3 days of high-adrenaline fun. The show will travel to the capitals of Sweden and Finland. BKT, official and exclusive tire manufacturer of Monster Jam till 2018, will be there to equip the giant Monster trucks with their tires.
Monster Jam, now in its 17th season, thrills over 4 million spectators every year in about 300 shows across the United States and worldwide. For the second year in a row, the show is pairing up with BKT, a major player in Off-Highway tires, following an exclusive binding agreement signed by the organizers of the event, Feld Motor Sports® and Balkrishna Industries Ltd.
BKT has designed and developed a tire specifically for Monster Jam, namely (what else...) the BKT Monster Jam tire. It has been specifically created to equip and support the Monster Trucks performing jaw-dropping stunts in each show. Outstanding performance and maximum resistance to shock and stress make this special tire any monster truck's best friend on the track.
The first event of the new Monster Jam European tour is scheduled on Saturday, November 7 in Sweden at the Friends Arena in Stockholm. The following week, two consecutive days in Finland at the Hartwall Arena in Helsinki, with two shows on Saturday, November 14, and one show on Sunday, November 15.
A renewed cross-market visibility for BKT, once more confirming through this high-level sponsorship program with strong media response a positioning strategy designed to enhance and strengthen its brand awareness worldwide.
