Outstanding international participation

For the first time more than half of the exhibitors come from outside Germany. The largest contingents of the 1,100 international exhibitors registered so far, representing an increase of around 20 per cent compared with 2011, come from Italy (293 companies), the Netherlands (98), France (86), Austria (70), Turkey (68), China (61), Canada (47), Denmark (43), the United Kingdom (41), Poland (38) and Spain (35). In addition official country pavilions from altogether 19 countries have registered. DLG sees the high international participation to be a distinct sign of the increasingly global orientation of the companies and agribusiness with its worldwide interlinkages. The companies plan to use the Agritechnica platform specifically for developing new markets.

 

World forum for the industry

DLG sees reasons for the outstanding exhibitor response to lie on the one hand in Agritechnica's leading position as forum for the agricultural machinery industry, with high pulling power for business farmers, contractors and dealers from all over the world. Two years ago 419,000 visitors came to Agritechnica to gather information, including nearly 100,000 international visitors. A further reason is the fact that Agritechnica is the innovations showcase for manufacturers. They orient their innovation cycles to Agritechnica and launch their innovations for the world market there. A further point is the ideal location in Hanover with the world's largest exhibition grounds, offering optimal conditions for both exhibitors and visitors. Furthermore, with its topflight technical programme including a large number of international events such as congresses, forums and press conferences, Agritechnica is considered to be the most important forum for the future of the agricultural sector. Here, technology trends are shown and all major questions relating to the future of agriculture and agricultural machinery and equipment are addressed.

 

New – “Systems & Components”

“Systems & Components” play a crucial role for the innovative force in agricultural machinery and equipment and are the driving motor behind concepts such as reliability, efficiency, environmental protection and safety. The distinction between system, module, component and part suppliers reflects the real industrial production process and is being implemented consistently in sector groups for the first time in the exhibition concept at Agritechnica 2013. In the new exhibition sector “Systems & Components”, the unique and complete product range of segments such as chassis, cabs, vehicle electrics and electronics, drives, transmissions, engines, hydraulics, brakes and steering, and the associated parts and components for the agricultural machinery sector will be on show. This sector will be complemented by exhibitors from the fields of business promotion, cluster initiatives, research and development, and specialist publishers.

 

New -  Special “Agritechnica Machinery in Detail”

A highlight will be the Special “Agricultural Machinery in Detail”. For the first time at an exhibition a tractor will be dismantled live into its assemblies and then reassembled. The Special will be flanked by a technical programme with topical technical themes. These will include keynote lectures on the themes of “value-driving purchasing” and “procurement market strategies”. The Special is embedded in a “Systems & Components Lounge” that DLG will set up in Hall 1 as a central marketplace with a broad programme for exhibitors and visitors.

 

New site concept with changed hall arrangement

As a consequence of the additional demand on the part of exhibitors, DLG has enlarged the occupied hall area at the Exhibition Grounds in Hanover, resulting in further development of the product sector concept with changes in the hall occupation. The objective of this new sector group concept is on the one hand to structure Agritechnica on the basis of thematic areas as far as possible for optimal visitor orientation and product presentation, and on the other hand to achieve optimal distribution of the visitors over the entire exhibition grounds. The most important changes are set out below:

 

- The suppliers to the “Systems & Components” segment will be presenting their products and services primarily in Halls 1, 2 and 3. 

 

- The programme of suppliers in the areas of potato and sugar beet machinery and equipment will be found primarily in Halls 24 and 25.

 

- The suppliers of feeder-mixer wagons will be showing their products chiefly in Hall 25.

- The programme for irrigation systems and for special crops/vegetable cropping will be mainly in Hall 21.

- The suppliers of machinery and equipment for forestry and municipal applications will be presenting their programmes mainly in Hall 26.

- The area of energy plant production/renewable raw materials will be based chiefly in Halls 21, 22 and 23.

 

New: Special “Rice Production”

With approx. 160 million hectares, rice is one of the chief grains farmed worldwide and contributes to the diet of large population groups. For this reason special attention will be devoted to the subject of “rice production” at this year's Agritechnica – in an Agritechnica Special in Hall 17, where professional rice growers from all over the world will be able to gather information about solutions for present challenges in rice production.  Leading exhibitors will be showing modern technologies for tackling these challenges. International experts will be there to answer questions on, for instance, water management, soil preparation, sowing, fertilizing, plant protection and harvesting. The exhibits will be explained in daily guided tours of the stand and tips for work nowadays will be provided. This will all be supplemented by forum events at which rice-specific topics will be discussed. The language of the Special is English.

 

Special “Smart Farming - Updates for Plant Production”

In recent years technical progress in agricultural machinery and equipment has developed at a headlong rate. Tractors, machinery and equipment are not only becoming “larger, wider and faster”. Agricultural machinery and equipment are undergoing a phase with enormous development thrusts in sensor technology, machine control and data management. This leads to technical auxiliaries in field operations being able to respond ever more precisely, efficiently and sensitively to the changing conditions in modern arable farming. The progress often lies in the intelligence of the machines. In many cases expedient combinations or supplements, in other words updates, are sufficient to boost the efficiency of a system. While this progress is speeding up, it becomes a great challenge for farmers to maintain an overview. Yet it is important to secure and where possible to improve site yield capability sustainably with the latest modern tools, to boost the efficiency of plant production and at the same time to conserve the natural resources especially. One example of many possible approaches is integrating automatic steering systems. With this in mind the DLG Test Center Technology & Farm Inputs will be presenting the latest test results. They show that via precision parallel tracking and optimized headland management it is possible to save time, farm inputs and energy and to reduce the pressures on the soil. With the Special “Smart Farming” in Hall 17, DLG together with exhibitors and partners from the fields of research, consultancy and practice offers a unique orientation platform at Agritechnica 2013 showing how modern systems function on a cross-manufacturer basis too, what is already suitable for use in practice, and what can be expected in the future.

 

Dealers and Used Machinery Centre in Hall 2

DLG, the German LandBauTechnik Association and the European umbrella federation of agricultural machinery dealersCLIMMAR are setting up an international Dealer Centre again at Agritechnica 2013. This year it will be based in Hall 2 for the first time. This again gives agricultural machinery dealers from all over the world a central, one-stop port of call for information and service. A further important port of call is the Information Centre for the Used Machinery Trade, located next to the Dealer Centre. Around 50 companies, including retailers, dealer communities, used machinery forums and service providers from the fields of financing, freight forwarding, customs, valuation, used machinery conditioning, engine oil analysis, insurance and auctions will be presenting their programmes in the setting of the world's largest exhibition for agricultural machinery and equipment. The Information Centre for the Used Machinery Trade will once again be an excellent platform for making contacts with the demand side for used agricultural machinery and equipment from all over the world.

 

Special “Workshop LIVE” in Hall 2

Good service performance and optimally trained skilled staff are a vital prerequisite for the agricultural machinery and equipment market to function. In cooperation with the German LandBauTechnik Association, the demands made of the various qualification levels (apprentice, service technicians and master craftsman) for agricultural and construction machinery mechanics will be shown in a new edition of the Special “Workshop LIVE” with the help of practical demonstrations (accompanied by German commentaries) of maintenance and conversion work on the latest modern machinery and equipment. In addition, the bodies responsible for training will provide extensive information about this profession. The Special “Workshop LIVE” is located in Hall 2.

 

Forum for the future of the agricultural sector – Top-flight international technical programme

Thanks to its top-flight technical programme with a wide range of international events such as congresses, workshops and forums, Agritechnica is considered to be the most important forum for the future of the agricultural sector. This is where the technology and engineering trends are pointed up and where all key questions relating to the future of agriculture and agricultural machinery and equipment are addressed. This year the international VDI/MEG Agricultural Engineering Conference and an international conference on “Agricultural Markets 2014” will be held. The international event series “Ag Machinery International - Access to emerging markets” will be a new item at Agritechnica 2013. On different days of the exhibition there will be a focus on the agricultural machinery and equipment markets of Southern Africa, Russia, Ukraine and Kazakhstan, as well as of India and China. Market potentials, access to markets, finance frameworks and demands made of machinery and equipment will be explored. Following each event there will be a contact forum for targeted international business link-ups. A further large centre of interest will be the European Young Farmers and Student Day being organized by Young DLG together with national and international partners for Agritechnica 2013.

 

There will also be a diverse international technical programme in special forums in the various exhibition halls. These will be presented in German/English/Russian (simultaneous interpreting). In altogether four forums representatives from the fields of academia and research, consultancy, industry and agricultural practice will be presenting current trends and key developments in topics of interest to the industry on each exhibition day:

 

- Forum 1 in Hall 17: Smart Farming 

- Forum 2 in the Expo Pavilion 35: Technology and Management 

- Forum 3 in Hall 26: Machinery and Equipment for Forestry and Municipal Applications 

- Forum 4 in Hall 1: Systems & Components – for purchasing officers, engineers and researchers

International Contact Forum “Match & Meet”

For the first time there will be an international “Match & Meet” contact forum at Agritechnica for initiating cooperation and business arrangements. From September onwards exhibitors and visitors can register online with their profile and their concrete search targets or their offerings. Special software will compare supply and demand and suggest first meetings at Agritechnica.

 

New: International Visitors' Lounge in World Expo Pavilions

The central meeting place for visitors from all over the world at Agritechnica 2013 is the International Visitors' Lounge. For the first time this will be based in the World Expo Pavilions 34/35 (south of Hall 26), directly next to DLG's large Information Stand. At the International Visitors´ Lounge guests from home and abroad can meet their business partners, conduct discussions and plan their tour of the exhibition. Alongside a telefax service, internet connections will also be set up that visitors can use free of charge to call up their emails and contact their companies and business partners all over the world.

 

Multilingual information programme on the internet

DLG has set up a special, multilingual information service on the internet so that all interested can gather information quickly and extensively there about Agritechnica 2013. The current Agritechnica website includes information on the exhibitors, travel service, the innovations (as of end of September/early October) and the international technical programme. As of September favourites lists with route functions through the individual exhibition halls will be available for optimal planning of visits to the exhibition and to assist orientation in the exhibition grounds. The web address is www.agritechnica.com.

Source: agritechnika.com