As part of the expansion, there are plans to open a depot to provide excellence in customer support and pursue new sales opportunities. Francis Bugler Ltd already operates in three other depots in Beaminster Dorset, Yeovil, Somerset, and Axminster, Devon.

John Bugler, Dealer Principal for Francis Bugler Ltd commented: “After over 30 years of our successful partnership with New Holland, we believe it is time to expand our business and enhance customer service and support in Dorset. We strongly believe that together, Buglers and New Holland can grow our business and look forward to an exciting new venture with the New Holland brand, our loyal customers and many new ones.”

Andrew Watson, New Holland Business Director UK & ROI, added: “We are delighted with the news. It is exciting to hear that our dealers are investing in our industry and in our brand. We look forward to supporting them growing the business. Francis Bugler will offer a great wealth of knowledge of New Holland machines, together with the highest level of assistance and local support”.