Innovation award for Mitas PneuTrac at EIMA fair


Prague, 29 October 2014 – Mitas' revolutionary tyre concept PneuTrac received the EIMA Technical Innovation award in Bologna, Italy. The jury awarded Mitas PneuTrac as the best innovation in the Component or Accessory category based on the detailed technical description and practical demonstration of this unique concept. PneuTrac brings together the best of both worlds in traditional pneumatic tyres and rubber tracks. Mitas is intensively testing the PneuTrac concept on an 18" rim, started dynamic testing on a larger 38" rim tyre and is planning to test a new size. 

Mitas PneuTrac will be one of the most coveted innovations of the EIMA fair in Bologna. Mitas will display PneuTrac mounted on a 38" rim in the Four-Sides Arch area at the entrance to the Bologna fair.

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Mitas will also announce its plans for PneuTrac at the press conference on 13 November at 12.30 p.m. at the EIMA Service Centre (Centro Servizi), Concert Hall, block D, 1st floor. All media representatives are invited to join the press conference at EIMA.

“PneuTrac has raised huge interest among farmers and machinery manufacturers. The EIMA Technical Innovation award received at the EIMA fair strengthens our determination to bring the concept into commercial production to meet the expectations of all stakeholders,” said Andrew Mabin, Mitas’ marketing and sales director. “We are glad that the EIMA jury recognised the potential and innovative essence of Mitas PneuTrac. Such innovation is unique in the tyre industry, and Mitas has proved its leadership in the agricultural tyre business.”  


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Based on the recent significant improvement of the test results of Mitas 280/70 R18 PneuTrac, Mitas has started dynamic tests of the larger 600/65 R38 PneuTrac concept. Until now, the larger 38" rim PneuTrac had undergone static testing only. Mitas is also planning to start development of the new dimension to offer a wider selection of sizes once PneuTrac is successfully released. The release for sale is still someway off and subject to the continued successful development of the concept.


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